Monday, May 21, 2007

The World Of And / And

When I first saw this incredible picture of the Hindu God Ganesha as Spiderman, my belief that India is set to become the new ideas capital of the world ratcheted up a notch. With China such a looming presence in business these days, it is easy to overlook the extraordinary growing power of the Indian continent. I put a big part of the future of India’s success down to their incredible ability to give new meaning to and/and. Over the last 50 or so years we have come through a culture of either/or, this/that, my way or the highway, to a world of more exciting possibilities exemplified by the term and/and. As the Indians so intuitively understand, we now live in a new world of hybridization. The principle is simple. Put two elements together with equal passion and no compromise and you get something you never thought possible. This is what has made mashing such an influential process in the current idea generation. New ideas rarely completely replace old ones. What happens is both the old and the new run parallel for a while until the best of both are absorbed into the new way of thinking. It’s and/and. Spiderman and Ganesha.

5 comments:

Kempton said...

Lovely photo and I created a short blog entry as a result.

http://kempton.wordpress.com/2007/05/21/hindu-god-ganesha-as-spiderman/

Anonymous said...

I'm NZ-born but of Indian descent & have traveled to India many times - both for business & socially.

India has much to be proud of with respect to the progress that it has made in recent years but it still has a long way to go before it lives up to its own ideal.

Systemic corruption, a convoluted bureaucracy that is a legacy of British times, a democracy mired by coalition gridlock, insecure property rights, perhaps the worst infrastructure in the world, capital flow restrictions, the caste system, an AIDs epidemic, social tensions with is Muslim community & a talent pool that is heavy on technical skills but woefully lacking in EQ all combine to leave a massive mismatch between self-perception & reality.

India has been perpetually emerging for its entire history – it has never achieved great power status & has frequently been easily conquered.

It really needs to shake of its ingrained complacency & address its myriad of issues head on if it is to have ANY hope of matching the speed & scope of progress that China has achieved in the 2 decades.

umdNOTwmd said...

An unusual blend of two icons having extremely different characteristics and behaviour. One is god, Lord Ganesha.Other is a global entertaintment icon.A crazy mix.Ganesh festival is a time of creativity for extremely enthusiastic hindu believers. Ganapathi bappa, Moriya. However, i beleive the creators have got the approval from religious authorities or it could have been easily interpreted as desecration of Lord Ganesha.

Confessions of a Chocoholic said...

a perfect blend of culture.. where the east meets the west. guess the credit for the superb idea goes to Indians yet again...cheers!! a proud mumbaiite and a part of the saatchi team!

David MacGregor said...

Interesting. I like that Ganesha is patron of arts and sciences, god of intellect and wisdom - Lord of Obstacles and Beginnings - a literally creative force. The other aspect to conjoining him with Spiderman is that Ganesha is always part human, rather than being an elephant god - so no great conceptual leap for Hindu's to make (they probably don't apply a post-modernist filter to it)

I imagine the marvel team would probably take a dimmer view of the appropriation of their IP than Hindu religious authorities...